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E-commerce is rising, but ever thought about why exactly your target market wants to shop online? Despite the fact that the concept of retail stores remains to be very popular? Even though businesses spend a considerable amount of time trying to define their buyer personas and ideal customers, they frequently overlook the main psychology behind shopping on the web. Customers don't really buy anything from anyone online. They have a thought process that either encourages the crooks to complete a purchase or drives the offending articles to another retailer. For example, products having a big asking price often face a challenge in selling online. And then there are items that people would want to get a feel of before purchasing. But with all the changing times, e-commerce has become a way of life and businesses are finding a way to suffice the decision-making needs with the customers. 1. Wide range of products to choose from Having an online store gives you an opportunity to get at night shelf space issues and include more inventory in your business. While it may seem like difficult to most retail business holders, the possibility of being offered an array of products online is one in the primary causes of the shift to digital shopping. More and more people today seek for brands online as opposed to stores – they have more product variations, sizes, availability, etc. For example, Amazon started as a web based bookseller. But today, it sells anything from clothes, shoes, bags, watches to even peanuts. 2. Competitive prices for all products Today, there are a number of people who visit physical stores to check a product, its size, quality as well as other aspects. But not many of them can even make the purchase from these stores. They tend to discover the same product online instead. The reason being, the expectation of your competitive pricing. These company is commonly known as bargain hunters. If you can, offer competitive pricing on your products as compared with that in the physical stores. You could also tend to put several products on every range, on discount sales to draw the eye of bargain hunters. For example, Snapdeal offers a 'deal with the day' – in which the pricing of products is considerably low when compared with what they would cost in shops. This makes the customers think they're bagging plenty, and also the sense of urgency round the deal increases the number of conversions. 3. Reviews from other online shoppers According to Internet Retailer, 62% of customers look for online reviews on an item or service before purchasing it. In physical stores, it is impossible for any shopper to know what other customers are saying concerning the products – especially using the sales people ensuring they hear only the good. And that's another reason, why they prefer clothing websites. Offer reviews, ratings or customer testimonials for your products and display them clearly on the product pages. The better the rating, the greater are the likelihood of it to market. 4. Ability to match prices Moving in one brand store to an alternative can be really tedious. On the other hand, switching sites to check prices of merchandise from different brands is a lot easier. Apart from the reviews given on different online retailers, prices are the next thing that customers look for. The best method of doing so is displaying a genuine price and also the price that you're offering. It becomes easier for them to notice the difference, and therefore, the chances of them seeking to other retail internet vendors become a lot lesser. For example, in case you are running a winter sale, make certain you display the main price, the share of your offering as well as the new price about the product pages. And don't forget to highlight the offer on your own homepage at the same time. 5. Saving lots of time Traveling to stores which aren't close by even though you want to purchase from a certain brand, is usually a put-off. That is the reason why most customers seek to internet vendors instead. The ability to read through the products and purchase what they want, from wherever these are, saves them a lot of time.